I went to see Elfod's new shop in Vernian Sea... many apologies to the people who followed my now-out-of-date link and found themselves drowning in the aforesaid Vernian Sea. Elfod has made a great barge, and has lined up three outside Tiny Tim... one to stand on, one for the shop and one for backdrop.
Of course that didn't stop me trying to explore the shopping barge! While I was stumbling around (and fell in the sea myself) I noticed a poster, which announced a grid-wide hunt in September for all Steampunks, alongside a box of freebies. If you go to Elfod's shopping barges, you will be able to click on the poster, and receive the first landmark for the hunt.
There were quite a few people in the first couple of locations with a group tag for the hunt on, so I presume this is a successful way to bring prospective customers into stores, by ensuring that the treasure hunt attracts the right sort of customer in the first place. Seems to me it is the sort of event that calls for a group of like-minded people and a concerted effort. It looks like fun...and lots of freebies too!